The Cannabis Wise executive team is dedicated to ensuring that the Canadian cannabis industry is held to a defined quality standard. Made up of business leaders with expertise in a multitude of disciplines, the executive leverage their expertise to ensure that Cannabis Wise is a program focused on quality, integrity, and consumer confidence.

Barinder Rasode


Barinder Rasode is a home-grown, social influence with extensive experience working with senior levels of government, stakeholders and the private sector to find common ground to encourage respectful, informed dialogue on diverse issues. She founded National Institute of Cannabis Health and Education (NICHE) to promote evidence-based research and education about cannabis and now sits on the Board.

Linda Stromberg


Born and raised in British Columbia, Linda trained as a Graphic Designer at Douglas College. She has worked for over 30 years in direct marketing. From designer to art director to CEO Linda has overseen national campaigns, directed creative services and negotiated contracts with suppliers and government agencies.

Jas Rehal


Mr. Rehal brings over 15 years’ experience as a senior leader within the Public Sector, with experience leading politically sensitive regulatory regimes. Mr. Rehal is also a Governor on the Board for the Notary Foundation of British Columbia. Mr. Rehal is a Chartered Professional Accountant with over 12 years of experience leading organizations in Finance, Budgeting, Accounting and Human Resources.

David Purcell


As Director, Emerging Business at KPU, David directs Canada’s leading cannabis education program and is leading the expansion of the program to meet the needs of the emerging Canadian cannabis industry. As part of this initiative, David leverages his depth of understanding of the Canadian cannabis landscape as a means to achieve the goal of providing cannabis education to Canadian and International markets.

Ian Tostensen


As the dynamic, passionate and forward thinking President & CEO of the BC Restaurant and Foodservices Association, Ian Tostenson combines energy and integrity with proven achievement in all areas of business. Ian spent most of his career leading brands such as Cascadia Brands, Sandhill Vineyards, Granville Island Brewing, Grady Wine Marketing and Potter Distilling.